SEO is ever-evolving, and remaining up to date with the newest SEO trends and happenings is absolutely necessary to defeat your organic competitors.
The right set of SEO newsletters can fill your email inbox with local SEO tips, Google core algorithm updates, the latest link building strategies, and the most recent AI trends in SEO.
By signing up for the best SEO newsletters, you will receive weekly emails packed with the latest insights, tools, and free resources, covering everything from keyword research and content writing to the technical aspects of SEO.
Subscribe to our handpicked favorite SEO newsletters listed in this article to get expert advice straight to your inbox!
Why Read an SEO Newsletter?
A good knowledge of SEO means quick access to updates and strategies that can shape your organic marketing approach.
SEO newsletters make it easy, offering curated, timely updates in an easy-to-read format so you can focus on what matters most.
Here are the top reasons to subscribe to an SEO newsletter:
Access Relevant Developments & Core Topics
With SEO newsletters, you can access a recap of the current search engine changes and updates on relevant developments.
From algorithm shifts to AI advancements, these newsletters cover core topics essential for crafting future-driven search engine optimization strategies.
Gain Exclusive Insights from the World’s Top SEO Experts
Subscribing to SEO newsletters offers exclusive insights crafted by trusted SEO specialists.
These newsletters highlight top-notch search marketing tips and practical SEO strategies you can apply directly to your work.
Improve Your Skills and Become a Better SEO
You can improve your skills by reading impactful SEO newsletters that share the best content in SEO delivered weekly or bi-weekly.
These curated insights make you a better SEO by reinforcing best practices and providing free news and advice that save you time while keeping you informed.
Best SEO Newsletters You Need to Read
Here are the most-loved SEO newsletters read by world-class SEO marketers and delivering actionable SEO tips and advice in a concise format:
1. SEOptimer
SEOptimer is a popular SEO newsletter trusted by digital agencies and industry experts. It offers the latest updates, insights, and innovative features within SEOptimer’s suite of tools.
You can gain practical tips and feature enhancements designed to improve SEO strategies, elevate client results, and navigate the fast-paced SEO world with confidence.
Join a community of top SEOs who turn to SEOptimer News for updates that make a real difference in their work.
Year Started: 2012
Who Publishes It? The SEOptimer Team
What Can You Learn? Actionable SEO tips, audits, and optimization techniques
Number of Subscribers: 70,000+
Email Frequency: Monthly
Subscribe Link: Try our 14-day free trial to subscribe to our newsletter
Best For: Small businesses and beginners looking for fresh articles on SEO concepts and news.
2. SEO Notebook
SEO Notebook by Steve Toth is a unique weekly newsletter packed with creative SEO strategies.
Trusted by experts from brands like Wirecutter, Shopify, and Ahrefs, each edition delivers concise, actionable SEO insights you won’t find in typical SEO circles, featuring "hidden gems" that help you gain an edge in search rankings.
Steve has curated one of the best resources in the industry for staying up on important and trending SEO topics. This one is a 'must subscribe' for anyone who is looking to get an advantage.
- Matt Diggity, Diggity Marketing
Subscribers also receive an exclusive SEO spreadsheet bundle, filled with tools for internal linking, CTR benchmarking, and backlink planning.
Year Started: 2019
Who Publishes It? Steve Toth
What Can You Learn? Unique SEO strategies and weekly tips straight from a working SEO's notebook
Number of Subscribers: 19,000+
Email Frequency: Weekly
Subscribe Link: SEO Notebook
Best For: Discovering fresh strategies and underground insights from an SEO expert.
3. Search Engine Roundtable
Search Engine Roundtable is one of the oldest and most reputed SEO newsletters for staying updated on the latest in SEO and search marketing, including Google and Bing updates, algorithm changes, and industry trends.
Edited by Barry Schwartz, this SEO newsletter provides you with essential insights, from new ranking updates to ad account management changes.
You can explore daily recaps from industry forums, reports on ad revenue, and in-depth analysis, giving you a detailed view of the search landscape.
Year Started: 2003
Who Publishes It? Barry Schwartz
What Can You Learn? Latest SEO news, Google updates, and algorithm insights
Email Frequency: Daily
Subscribe Link: Search Engine Roundtable
Best For: SEO and digital marketing experts looking for the newest search engine changes and expert search engine marketing advice.
4. Search Engine Journal
Search Engine Journal’s SEO newsletter is a top source for the most recent updates in SEO, PPC, and content marketing. From international search optimization to local SEO tips, their newsletter is a must-subscribe for every marketer.
Each weekday morning, subscribers receive compact, result-oriented tips that make staying up-to-date on SEO news and strategies easier.
The email newsletter covers the latest developments in link building, local search, and Google core ranking algorithm changes helping SEOs, marketers, and entrepreneurs optimize their strategies for growth.
Year Started: 2003
Who Publishes It? The Search Engine Journal team
What Can You Learn? Recent news about Google algorithm updates, local and international SEO tips, Industry insights, general SEO news, technical guides, and practical advice from experts.
Email Frequency: Daily
Subscribe Link: Search Engine Journal
Best For: SEO experts, link builders, and content marketers looking to learn the most impactful search marketing trends.
5. Search Engine Land
Search Engine Land is a trusted digital publication for search marketers. Recently, it has been acquired by SEMrush.
Each newsletter provides the latest developments and trends on all aspects of SEO and PPC. Over 100+ subject matter experts publish their content on SEL, helping professionals stay ahead in the crowded space of digital marketing.
I always love starting out the morning with reading this newsletter...I even have my interns sign up for these because they are SO informative.
- Heather Shields, Harmelin Media
Year Started: 2011
Who Publishes It? Search Engine Land editors
What Can You Learn? Breaking SEO news, AI and search updates, advanced search marketing strategies, and expert commentaries from top-notch digital marketers.
Email Frequency: Daily
Subscribe Link: Search Engine Land
Best For: Anyone looking for up-to-date search engine platform updates, job openings, and marketing tactics.
6. Backlinko
Backlinko is one of the finest SEO newsletters run by Brian Dean.
The search engine optimization email newsletter offers high-level SEO tips, data-backed strategies, and real-world case studies that you won’t find anywhere else.
Professionals from top brands like Apple, Disney, and Amazon trust Backlinko to keep them informed with actionable insights every week.
Each email delivers proven techniques to help you improve your SEO performance, grow your online presence, and stay ahead in search.
Year Started: 2012
Who Publishes It? Brian Dean
What Can You Learn? Link building, keyword research, and actionable SEO insights.
Email Frequency: Monthly
Subscribe Link: Backlinko Newsletter
Best For: Professionals looking for in-depth SEO case studies and research.
7. Neil Patel
NP Digital’s newsletter delivers unique, actionable marketing strategies straight to your inbox, crafted to help you increase traffic and outperform the competition.
Each edition brings fresh, expert-driven tips that break away from typical industry advice, giving you an edge with the latest tactics and insights to drive measurable results.
Year Started: 2015
Who Publishes It? Neil Patel
What Can You Learn? SEO strategies, content marketing tips, and digital marketing advice.
Email Frequency: Daily
Subscribe Link: Neil Patel
Best For: Marketers looking for high-impact strategies and tools that work.
8. SEOForLunch
SEOForLunch is a popular newsletter created by SEO consultant Nick LeRoy. It offers essential updates to help marketers stay ahead in search.
Every week, Nick shares a concise email featuring critical search updates, consulting tips, top articles, SEO job listings, and recommendations for must-read industry content.
Known for its valuable insights and Nick's personal commentary on each topic, #SEOForLunch has earned endorsements from top industry experts like Cyrus Shepard and Marie Haynes, who appreciate its relevance and ease of use.
SEOForLunch is a go-to SEO newsletter that makes me look smart. each week it delivers valuable new content I didn't know was there.
- Cyrus Shepard, Founder at Zyppy.com
Year Started: 2021
Who Publishes It? Nick LeRoy
What Can You Learn? SEO news, algorithm updates, and insights from a professional SEO consultant.
Number of Subscribers: 7,500+
Email Frequency: Weekly
Subscribe Link: SEOForLunch
Best For: Organic marketing professionals and digital marketers who want a competitive advantage in search by gaining access to critical search updates and the most important articles of the week.
9. SEOFOMO
SEOFOMO is a popular newsletter created by a highly experienced international SEO specialist, Aleyda Solis.
Sent every Sunday, each edition is curated with the latest SEO updates, practical guides, free tools, upcoming events, and even remote job listings.
Known for its high engagement, SEOFOMO has a 45% open rate and 10% click rate, making it a reliable go-to source for SEO insights.
Solis, an award-winning SEO consultant and the founder of Orainti, personally crafts each newsletter to deliver the information she values most as an SEO professional, helping subscribers stay ahead in the field.
Year Started: 2022
Who Publishes It? Aleyda Solis
What Can You Learn? Curated SEO news, insights, and updates from across the web
Number of Subscribers: 34,000+
Email Frequency: Weekly
Subscribe Link: SEOFOMO
Best For: Anyone looking to receive first-hand advice on the latest SEO news, job updates, and links to free tools and resources.
10. Search News You Can Use
Search News You Can Use is a weekly newsletter by Marie Haynes.
She is an expert on Google’s core ranking systems, such as RankBrain, DeepRank, and RankEmbed BERT. Through her newsletter, she keeps readers up-to-date on essential changes in Google Search and AI.
Each week’s update unpacks the newest developments in Google ranking algorithms, showing how they might impact search visibility and suggesting practical ways to adjust your strategy.
Year Started: 2023
Who Publishes It? Marie Haynes
What Can You Learn? News on ongoing algo turbulence, SEO news, AI changes, and website ranking advice.
Email Frequency: Weekly
Subscribe Link: Search News You Can Use
Best For: SEO practitioners looking for actionable advice on core Google core updates and AI search systems evolution.
11. The Weekly SEO
The Weekly SEO is a newsletter by Sean Markey that delivers a concise recap of the most important SEO happenings from the past week.
Each edition covers critical updates, insights, and trends, including Google core algorithm changes and industry discussions like the recurring "SEO is Dead" debate.
Perfect for SEO professionals looking to stay informed without the noise, The Weekly SEO breaks down complex updates into easy-to-digest highlights, ensuring subscribers are well-prepared for shifts in the search landscape.
Year Started: 2018
Who Publishes It? Originally created by Andrew (Bertie) Charlton, who sold it in 2018. Now, it is run by Sean Markey.
What Can You Learn? Weekly SEO insights, focusing on practical applications and case studies.
Email Frequency: Weekly
Subscribe Link: The Weekly SEO
Best For: Experienced SEOs looking for a human-summarized summary of the top SEO stories.
12. The Moz Top 10
The Moz Top 10 newsletter is a bi-monthly digest curated by Moz’s Miriam Ellis. It shares the top 10 must-read articles in SEO and online marketing.
Moz’s bulletin is one of the longest-running SEO newsletters presenting current SEO and digital marketing news to boost your search tactics.
You can subscribe to the Moz Top 10 to receive expert-selected content on essential trends, guides, and strategies in the world of SEO.
Year Started: 2014
Who Publishes It? Moz Team
What Can You Learn? Top 10 SEO stories, trends, and essential information on Google search every two weeks.
Email Frequency: Bi-weekly
Subscribe Link: The Moz Top 10
Best For: Digital marketing experts looking for valuable SEO advice and the latest digital marketing industry news.
13. WTF is SEO?
WTF is SEO is a specialized newsletter designed to support news publishers in mastering search engine optimization.
Created by SEO experts Jessie Willms and Shelby Blackley, this newsletter delivers essential organic marketing strategies, actionable tips, interviews, and insights.
Sent directly to subscribers every Monday, WTF is SEO simplifies complex SEO concepts for journalists, covering topics like HTML basics, keyword research, and growth strategies for news outlets.
THE newsletter for news publishers wanting actionable advice and tips from some of the best in the industry.
- Adam Gent, The SEO Sprint
Year Started: 2021
Who Publishes It? Jessie Willms and Shelby Blackley
What Can You Learn? Simplified SEO concepts and practical guides for beginners
Number of Subscribers: 12,000+
Email Frequency: Weekly
Subscribe Link: WTF is SEO?
Best for: Journalists and news publishers looking for evergreen SEO tips and SEO news and updates.
Conclusion
Reading the best SEO newsletters is an easy-to-follow way to stay updated with the best organic marketing practices and insider knowledge.
These expert-curated newsletters are packed with actionable how-to content and real-world case studies that simplify complex SEO topics.
With coverage of emerging trends and strategies, each edition delivers valuable, expert insights that keep your SEO skills sharp and effective. Subscribe to these top SEO newsletters for ongoing growth in the fast-changing SEO environment.
